Tough Enough to Wear Pink campaign raises awareness about breast cancer prevention

Posted on October 6th, 2010 by

When the New Mexico State University Aggies play the University of New Mexico Lobos in the Battle of I-25 on Saturday, the fans at Aggie Memorial Stadium in Las Cruces will be divided over which team they want to win, but united in their support of breast cancer prevention at the fourth annual Tough Enough to Wear Pink football game. The NMSU Aggies Are Tough Enough to Wear Pink campaign is a full week of activities that promote breast cancer awareness while raising funds for research. Over the last three years, the Tough Enough to Wear Pink campaign has raised more than $1 million in cash and in-kind contributions. All of the cash contributions are invested in the Cowboys for Cancer Research endowment which, in turn, funds collaborative cancer research at New Mexico State and the University of New Mexico Health Sciences Center. Link

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