November 2, 2009

Lobo Football Players, Fans “Think Pink” vs. CSU


University Stadium will be awash in pink on November 21 in the name of breast cancer awareness. While the University of New Mexico Lobos are playing the Colorado State University Rams on the football field, fans and cancer survivors will be tackling breast cancer awareness from the stands. As attendees are encouraged to wear and “Think Pink” – the theme of the game, the Lobos will be wearing printed pink ribbons on the back of their football helmets to honor breast cancer survivors and raise awareness of breast cancer.

“We are so proud to have such strong support for breast cancer awareness in New Mexico,” said Dr. Cheryl Willman, Director and CEO of the UNM Cancer Center. “This is our third year to host Think Pink events, and we continue to be amazed by the way our community champions this important cause.”

According to the UNM Cancer Center, nearly 1,100 New Mexican women are diagnosed with invasive breast cancer each year, and another 220 die from the disease. Breast cancer accounts for one-third of all women’s cancer cases in the state. Breast cancer is the leading cause of cancer death among Hispanic, Native American and African American women and is the most frequently diagnosed cancer of women in all ethnic groups in New Mexico.

Breast cancer survivors will be acknowledged at the end of the first quarter, and UNM Hospitals will provide pink “Howl Towels” and water bottles for both fans and survivors.

If you are interested in showing your support for breast cancer awareness and honoring survivors at the game, please wear pink to the game. Tickets for the game are available from UNM Athletics; please visit for details.

The UNM Cancer Center is the Official Cancer Center of the State of New Mexico, and one of only 65 National Cancer Institute designated cancer centers in the nation. It is home to 85 board-certified oncology physicians representing every cancer specialty and more than 120 research scientists hailing from such prestigious institutions as M.D. Anderson, Johns Hopkins and the Mayo Clinic.

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