April 2, 2010

Our View: Tough Enough Campaign Tops In the Nation


It started with cowboys. Then football players got in the act. Pretty soon, everyone in town was proving that they were, indeed, tough enough to wear pink. And generous enough to lead the nation when it comes to raising money for breast cancer awareness and research. This year, the New Mexico State University Tough Enough to Wear Pink campaign, combined with the local effort by Cowboys for Cancer Research, raised $750,000 in cash and in-kind donation, once again making Las Cruces and Doña Ana County the national leader in the tough enough campaign.     Link

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