October 1, 2013

Lobos Love Pink: Wear Pink, Honor Survivors

UNM Athletics, UNM Hospitals and UNM Cancer Center Honor Breast Cancer Survivors at Lobo Football Game

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On the field to promote breast cancer awareness.

On the field to promote breast cancer awareness.

Breast cancer is expected to kill 240 New Mexican women this year alone and 1,360 new cases of breast cancer are expected to be diagnosed in the state during 2013. However, New Mexicans are not willing to sit idly by. The University of New Mexico Cancer Center and UNM Hospital are hosting the annual breast cancer awareness football game, now called “Lobos Love Pink,” in an effort to combat this devastating disease in New Mexico.

Second to skin cancer, breast cancer is the most frequently diagnosed cancer in women. The frequency and severity of this cancer are among the reasons early detection is crucial. Many lives have and will be saved thanks to screening and regular mammograms. “Awareness is very important,” says Melanie Royce, MD, PhD. Dr. Royce is a University of New Mexico Professor in the Department of Internal Medicine, Division of Hematology/Oncology at the UNM School of Medicine. “Breast cancer has no symptoms in its early and most treatable stages. So, regular screenings help tremendously.”

The UNM Cancer Center and UNM Hospital host their  “Lobos Love Pink” Football game to raise awareness of the disease and to demonstrate support for those brave women battling it. This year the football game will take place on Saturday, October 19. All those attending are encouraged to wear pink. The UNM Lobos and their coaching staff will also wear pink to celebrate the breast cancer survivors of New Mexico.



About the “Lobos Love Pink” Football Game
The UNM Lobos will kick off against the Utah State Aggies on Saturday, October 19, 2013, at 7:00 pm in University Stadium, 1111 University Blvd. SE (NE Corner of The Pit), Albuquerque, NM. Wear pink to support and honor all those whose lives have been touched by breast cancer. For tickets, call 800.955.HOWL or 505.925.LOBO or visit http://www.golobos.com/tickets/13-football.html.


About the UNM Cancer Center
The UNM Cancer Center is the Official Cancer Center of New Mexico and the only National Cancer Institute-designated Cancer Center in the state. One of just 67 premier NCI-Designated Cancer Centers nationwide, the UNM Cancer Center is recognized for its scientific excellence, contributions to cancer research, the delivery of high quality, state of the art cancer diagnosis and treatment to all New Mexicans, and its community outreach programs statewide.  Annual federal and private funding of over $72 million supports the UNM Cancer Center’s research programs. The UNM Cancer Center treats more than 60 percent of the adults and virtually all of the children in New Mexico affected by cancer, from every county in the state. It is home to New Mexico’s largest team of board-certified oncology physicians and research scientists, representing every cancer specialty and hailing from prestigious institutions such as M.D. Anderson Cancer Center, Johns Hopkins University, and the Mayo Clinic. Through its partnership with Memorial Medical Center in Las Cruces, the UNM Cancer Center brings world-class cancer care to the southern part of the state; its collaborative clinical programs in Santa Fe and Farmington serve northern New Mexico and it is developing new collaborative programs in Alamogordo and in Roswell/Carlsbad. The UNM Cancer Center also supports several community outreach programs to make cancer screening, diagnosis and treatment available to every New Mexican. Learn more at www.cancer.unm.edu.


UNM Cancer Center contact information
Dorothy Hornbeck, JKPR, (505) 340-5929, dhornbeck@jameskorenchen.com
Michele Sequeira, UNM Cancer Center, (505) 925-0486, msequeira@salud.unm.edu



Tags: Breast Cancer, community, Press Release Archive 2013